Abstract

Author:
Hilda

Doi: 10.26480/mbmj.02.2024.62.66

This is an open access article distributed under the Creative Commons Attribution License CC BY 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

This research aims to investigate and analyze the highest e-commerce revenues from nine major countries in 2023, focusing on China, the United States, the United Kingdom, South Korea, Japan, and Indonesia as countries with significant contributions to e-commerce revenues globally. From a Theory of Marketing perspective, the theoretical foundation for this research includes key contributions from Alderson & Cox, Bartels, and Tucker in the development of marketing theory. The research method used is a descriptive quantitative approach using secondary data from the ECDB e-commerce research institute report presented by katadata.co.id. Analysis was carried out on trends and growth patterns in the e-commerce sector based on this data. This research concludes that global e-commerce growth will experience a significant increase in 2023, with China leading as the country with the largest e-commerce revenue, followed by countries such as the United States, United Kingdom, South Korea, Japan, and Indonesia.