Abstract

Author:
Girang Permata Gusti, Rudi Triadi Yuliarto, Uray Andrey Indra Maulana, Yulia

Doi: 10.26480/mbmj.02.2024.42.46

This is an open access article distributed under the Creative Commons Attribution License CC BY 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

This research explores the dynamics of the use of pay-later services among Indonesian people with a focus on motivation and financial behavior. This research aims to analyze the factors that encourage the adoption of pay-later services, identify their impact on people’s financial behavior, and evaluate their role in Indonesia’s digital financial ecosystem. This research method uses a quantitative approach with secondary data from the Populix report which focuses on paylater service users. The research results show that the majority of respondents use pay-later services for various purposes, including bill payments and lifestyle needs. While these services provide flexibility, there are potential risks such as overuse and inability to pay on time. The study’s recommendations include the need for transparent regulation, prudent credit limits, and strong consumer protection. In addition, research suggests evaluating the role of pay-later services in the financial ecosystem as well as developing financial education strategies to increase consumer awareness.