Abstract

Author:
Airene Joy D. Laqueo

Doi: 10.26480/mbmj.01.2024.56.61

This is an open access article distributed under the Creative Commons Attribution License CC BY 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Digital banking is essential for providing efficient service and customer service. Through digital banking, transactions can be made anytime and anywhere. This study described the socio-demographic and economic characteristics of the CARD Bank members, identified the facilitating and hindering factors in the adoption of Konek2CARD, determined the attitude of the CARD Bank members towards Konek2CARD, and recommended strategies in the adoption of Konek2CARD. Research methods include a review of documents and a survey utilizing a semi-structured survey questionnaire among the client respondents. The data were analyzed through descriptive statistics. Findings shows that CARD Bank members in Paranaque have a favorable attitude towards Konek2CARD despite the hindering factors. It is therefore recommended to provide users with educational resources and tips on best security practices for mobile apps, offer responsive customer support services through multiple channels, including in-app chat support, phone assistance, and online FAQs, and provide timely assistance and resolution to user inquiries, issues, and feedback.